This means that any advertiser can now add a button to your Ad, which specifically tells the customer what to do. You can choose from “Shop Now”, “Book Now”, “Learn More”, “Sign Up” and “Download”.
This development is really great for businesses who are focusing on driving traffic and conversions from Facebook to their website.
Here are some examples I’ve seen in the last few days from B2B & B2C businesses, Debenhams Ireland, Puddleducks & Infusionsoft
So, how do you create this kind of ad?
Simply start to create an Ad, using Facebook's ad create tool (facebook.com/ads/create).
At the first stage, when asked for an objective for your Ad, you need to select “Clicks to Website” or “Website Conversions”. (If you don't select one of these objectives, you will not get the option to add a Call to Action button.)
As normal, you specify your Page name, your copy headline, your main text, and your image.
In the Call to Action field, you will see the option to add a button, and the drop-down lists the various buttons you can choose from. It really is that simple, and available to all advertisers.
Have you tried it already? How has it worked for you? I'd love to hear!