As social media drives business results, the next step for social driving revenue, is likely to be the introduction of the "Buy" button. This feature is currently being tested by Facebook & Twitter in the US, with Pinterest just announced on June 1st.
This technology means a customer would:
Image Source: blog.twitter.com/2014
This is a great leap forward for the social consumer. Every development which makes it easy to complete the transaction quickly, is an important step in the right direction.
For the retailer, this is a very powerful enabler - to offer a fast, easy & secure way to complete the online purchase, without having to leave the social platform in question.
Finally, for the platforms building this technology, the race is on! Balancing speed to market, with ensuring excellent security protocols & super easy user experience will be a tall order for any technology provider. Thereafter the challenge will be how well it is communicated to educate the market.
All that aside, this technology is here to stay. Mary Meeker's recent Internet trends report agrees that the Buy button is here to stay. The only questions are who will win & how quickly they can get it used broadly into the market?
Watch this space - it is all to play for…